Old habits die hard; thankfully. I still always have to mind-map, word-associate, write and sketch before I get onto the screen. Sketching, writing and going back and forth with an idea in my note book, is more than a mere … Continued
My current course on ‘Edupreneurship’ is underway as I trudge [yes trudge] through the theories and concepts thrown at me. As I become a student of sorts yet again and loving it, each time I do that I reflect back … Continued
“…the assumption that a brand is just a look is fading, and finally people are beginning to realise that a brand is more a result. It’s the result of an organisation’s behaviour created by the entire community that an organisation … Continued
The need to take ownership This particular logo has been trolling the social media the last few days and unfortunately for all the wrong reasons. Pakistan turns 70 and this was a great opportunity for us to show the world … Continued