Archetypes are as old as the art of storytelling itself. In Jungian psychology, they are ‘a collectively inherited unconscious idea, pattern of thought, image, etc., universally present in individual psyches.’[https://www.dictionary.com] Archetypes are the heartbeat of a brand’ [Mark & Pearson … Continued
Old habits die hard; thankfully. I still always have to mind-map, word-associate, write and sketch before I get onto the screen. Sketching, writing and going back and forth with an idea in my note book, is more than a mere … Continued
My current course on ‘Edupreneurship’ is underway as I trudge [yes trudge] through the theories and concepts thrown at me. As I become a student of sorts yet again and loving it, each time I do that I reflect back … Continued
If last year’s Design Thinkers conference underlying focus was on the revival print, this years the common thread was self-reflection, story-telling, personal philosophies and the like. Among the speakers some thoughts and ideas that stood out for me: Tosh Hall … Continued