In the 1950’s Paul Rand designed what we graphic designers, or at least this designer here among many others, considers one of the most iconic and paradigm-shifting identity designs. When Paul Rand was asked what was the secret behind the … Continued
Archetypes are as old as the art of storytelling itself. In Jungian psychology, they are ‘a collectively inherited unconscious idea, pattern of thought, image, etc., universally present in individual psyches.’[https://www.dictionary.com] Archetypes are the heartbeat of a brand’ [Mark & Pearson … Continued
In the layman’s lingo, designing a ‘brand’ is used interchangeably with designing a logo. It can’t be more further from the truth. A logo is just one of the aspects of branding and ideally it should come after a few … Continued
Recently I was a part of a web design course. The instructor, a young lady who is a lifestyle blogger, was very much into social media and kept stressing its importance at every possible stage; how important it is to … Continued