A brand design I did for a friends small business a couple of years back but never got around sharing it. Recently, with the increase in the use of AI and the proliferation of digital tools, I feel the need … Continued
In the 1950’s Paul Rand designed what we graphic designers, or at least this designer here among many others, considers one of the most iconic and paradigm-shifting identity designs. When Paul Rand was asked what was the secret behind the … Continued
Archetypes are as old as the art of storytelling itself. In Jungian psychology, they are ‘a collectively inherited unconscious idea, pattern of thought, image, etc., universally present in individual psyches.’[https://www.dictionary.com] Archetypes are the heartbeat of a brand’ [Mark & Pearson … Continued
In the layman’s lingo, designing a ‘brand’ is used interchangeably with designing a logo. It can’t be more further from the truth. A logo is just one of the aspects of branding and ideally it should come after a few … Continued