Visual Identity Design – Physical Trainer/Soccer Coach

For a Fitness Instructor/Soccer Coach

CLIENT: Afshad Wania

A young man, who also happens to be my son, asked me to design his visual identity for his ‘brand’ new undertaking.

I had a tough client in him; he knew where he was going and what his key requirements were. He very recently graduated as a Kinesiology major and a minor in Psychology; with an ultimate goal to be a soccer coach and is pursuing his certification in that direction. Currently he works as a fitness and nutrition coach at a leading gym in the city and also as an assistant soccer coach with a local varsity and regional team. His brand had to encompass and reflect all of the above, be diverse enough, yet focused.

In my opinion his personality had to shine through for the brand to be unique.

He is quirky, fun and extraordinary in many ways. His sense of humour and exuberant spirit is what had to be portrayed along with the nature of his business.