MY ‘RESIN’ STORY
My journey with resin art started when a client wanted some of his pictures coated with this special treatment. At that point, back in 2015 I did not have much of an idea as to what that entailed. If you … Continued
BRAND ARCHETYPES and your brand!
Archetypes are as old as the art of storytelling itself. In Jungian psychology, they are ‘a collectively inherited unconscious idea, pattern of thought, image, etc., universally present in individual psyches.’[https://www.dictionary.com] Archetypes are the heartbeat of a brand’ [Mark & Pearson … Continued
Your logo is not your brand!
In the layman’s lingo, designing a ‘brand’ is used interchangeably with designing a logo. It can’t be more further from the truth. A logo is just one of the aspects of branding and ideally it should come after a few … Continued
DESIGN THINKERS – RGD Conference 2019
October in Toronto is exciting as it’s that time of the year when the Design Thinkers conference happens. It always comes with its fair share of inspiration, food for thought and at times blah! Each year there is an underlying … Continued